Nonprofit Workforce Opportunity - Women Want Better Balance in Their Hours

Women make up a large part of the nonprofit workforce, so new data on the preferences of working women may interest you.

Working moms in the United States increasingly want to work part time rather than holding down a full-time job or staying home and not working at all.

This means the nonprofit sector, which employs a large ratio of women, can be more competitive for talent by offering innovative, flexible terms of employment. There are many advantages to the organization when a person works part time. For a given 40-hour salary, you can hire two people part time and have two skill-sets for the price of one. This tends to put more burden on supervisors, however, because they have twice as many people to schedule, twice as many personnel issues, etc.

The Pew Research Center survey found that only 1 in 5 working mothers with children under 18 viewed full-time work as the best arrangement. That's down from 32 percent in 1997.

Sixty percent said a part-time job would be best, up from 48 percent 10 years ago. And 19 percent said not working outside the home at all would be ideal.

Job sharing is one solution for nonprofit employers. For certain jobs, it can be an ideal solution for all concerned. Many employers find that women who work only part time come to work energized and perform at a very high level during the hours they put in, while full-time workers performance sometimes tends to level out over the course of a 40-hour week.

Only 16 percent of stay-at-home mothers said their ideal situation would be to work full time outside the home, down from 24 percent in 1997. Conversely, nearly half now say that not working outside the home at all is the best arrangement, up sharply from 1997.

The survey was conducted by telephone among a national sample of 2,020 adults. The margin of error is 3 percentage points for the full sample, higher for various subgroups.

According to the latest federal figures, 70.5 percent of women with children younger than 18 work outside the home, 75 percent of them full time.

The survey also uncovered some differences in the way women assess their own performance as mothers. Among stay-at-home moms, 44 percent viewed so many mothers working outside the home as bad for society, 22 percent as good, and the rest said it made no difference. Among working moms, 34 percent saw the trend as positive, another 34 percent as negative.

The survey also found that mothers working full time give themselves lower ratings of themselves as parents, on average, than at-home mothers or mothers working part time.

Steve Cebalt of Bottom Line Public Relations is Founder of the Social Marketing Leadership Roundtable in Fort Wayne, Indiana. He specializes in marketing, advertising and public relations issues of interest to nonprofit communications professionals. http://www.bottomlinepr.com

www.nonprofitPRforum.blogspot.com

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